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8 Reasons to use Video and Animation Content
- In 2023, online video accounted for 82.5% of all web traffic. (DemandSage)
- 87% of people say when shopping or browsing on YouTube, they feel like they can make a decision to purchase or not purchase faster. (Google)
- Over 90% of people say they discover new brands or products on YouTube. (Google)
- More than half of shoppers say online video has helped them decide which specific brand or product to buy. (Google)
- LinkedIn users are 20x more likely to share a video than any other type of post. (LinkedIn)
- 99% of marketers claim they will continue to use video in their approach. (Social Media Week)
- 88% of people say video helps ease collaboration and improves efficiency in the workplace. (Limelight)
- 54% of consumers want to see more video content from a brand or business they support (Hubspot)